This exciting little project saw Whitemark assisting Taboo Marketing with the regulatory and planning approvals required for this fantastic pop up building designed by Archiblox.

The client, Haagen Daaz wanted to re-launch in Australia and we were able to locate two of the most iconic locations in the country for this building to be temporarily located.

First it was installed in the forecourt of Federation Square on Flinder St, Melbourne and then it was trucked up to Sydney and operated at the Overseas Passenger Terminal in Circular Quay.

The hero shots in front of the Sydney Opera House certainly fulfilled the brief.